Ten Synch Artists We Are Inspired By

October 30, 2020 — Music synching is a business that continues to grow as the media landscape endlessly changes. Artists’ music is used for ambiance and to deliver deeper emotion throughout advertisements, feature films, video games, and more all around the world. Independent artists might count themselves lucky to be featured in a popular YouTuber’s video, while others are used to having their music featured in major motion pictures.

Some artists even find themselves being go-to options for popular media — but who makes the cut, and what makes them unique? Here are a few artists who have found greater success through synching.

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SKÁLD: Viking Memories – Album Review

October 29, 2020 — Despite its prevalence in contemporary popular culture, the influence of Norse tradition and mythology remains largely centralized to the Scandinavian peninsular, Iceland, and parts of the USA (if they squint hard enough at a family tree to find a drop of Viking-associated heritage). The massive scope of Viking explorers throughout history goes some way to explaining why the culture captures the imagination so vividly.

Which brings us to SKÁLD, an oddity within the folk metal-adjacent scene, due to their French origin, but nonetheless a band committed to producing luscious, wonderful sounds that champion traditional Norse culture.

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Mulan — A Chinese View on Disney’s Latest Interpretation

October 27, 2020 — Mulan is one of the most famous Chinese heroines in history — and she has entered the spotlight once again. Disney’s latest adaptation released in March 2020 and largely stood as a remake of their earlier 1998 animated film (though with some major differences). Despite her status as a legendary figure, what greeted the heroine was not widespread admiration and applause in her home country, but instead controversy and criticism.

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Eight Reasons to Use a Middleman to Make a Synch Licensing Agreement

October 23, 2020 — An artist’s number one priority is creating their art; which can mean financial success is not even in focus. There has been a trend of independent artists skipping record deals altogether, thanks to the internet making solo production and distribution easier with the advent of Spotify, Bandcamp, etc. Independent artists get to keep more of the money earned from their recordings, but they also miss out on the connections, advertising, and greater potential for media deals that major labels and companies offer.

Forsaking these avenues is not a death sentence by any means, and even less so if an artist links up with a professional synch licensing company to act as a middleman. Here are eight reasons why.

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6 ‘Netflix Original’ Productions That Have Featured Retrowave Soundtracks

October 16, 2020 — As the retrowave music scene continues to grow in popularity, Netflix has become one of the genre’s pathways to reach wider audiences. However, all things are good in moderation, and Netflix hasn’t overdone what fans of retrowave often describe as “synthwave” and 80’s synth-pop. When Netflix reaches out to the music industry to synch retrowave tracks for their original programming, they almost always hit the mark. So, without further ado — here are six Netflix Originals that boast some bodacious synthwave tracks.

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7 Synthwave Songs That Need to be in Movies

October 13, 2020 — Movie soundtracks are an important component of the viewing experience, often setting a scene’s tone or mood. Synthwave songs may indicate that the crazed killer is creeping up the stairs, or the star-crossed lovers are finally united. It can round out an action segment or play up an emotional moment. Without music, a movie can feel bare, flat, and unfinished.

Understanding the purpose of a musical score or official soundtrack is the first step in pinpointing everyday tracks that belong on the Silver Screen. Let’s play the role of a music scout for a moment and dive into the world of synthwave. Here, there’s a host of tracks that will undoubtedly fit perfectly into a movie — you just need to narrow down the options.

Below, you’ll find a selection of memorable tracks with beats so smooth and guitar so electrifying that you can’t help but imagine them blaring throughout the cinema. The following seven songs are synthwave tracks that absolutely need to be used in a future movie.

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Unreal Engine 4 Could Bring Rise to Synch Licensing

October 10, 2020 — The continued uncertainty created by the ongoing COVID-19 pandemic has forced creative minds to consider new outlets for their mediums. If the brilliance of Primetime Emmy Award-winning production designer, set decorator, and art director James Connelly is any indication, one answer may be lying in the Unreal Engine 4. 

Without safe access to a physical studio, designers like Connelly, founder of JP Connelly, are creating virtual spaces using “real-time game engines.” You’ve already seen the results in action with The Voice and The Masked Singer, and while it’s an incredibly fascinating future for “live” television, there’s another angle to consider with the advent of virtual sets – the music.

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‘Assassins Creed Valhalla: The Ravens Saga’ — Soundtrack Review

October 9, 2020 — From its very beginning back in 2007, Assassins Creed has served as a vehicle for historical and cultural immersion and Ubisoft has been committed to creating works bursting with both entertainment and educational value. From the Middle East during the time of the Third Crusade to Italy at the height of the Renaissance, Assassins Creed has not shied away from some of history’s most fascinating periods and events, providing each game with a sense of authenticity so strong one of the games was mooted as a model to assist in the rebuilding of Notre Dame following the 2019 fire… Read More »

‘Black Future ’88’ Soundtrack

October 8, 2020Black Future ’88 has released on the Nintendo Switch, and brought with it an amazing retrowave soundtrack. The game is an excellent callback to side scrollers of its namesake era with a unique premise that gamers are loving. The game feels as if Contra and Galaga had a baby but then cryogenically froze it to take advantage of future technology. The dark backgrounds and neon lights perfectly embody the electric ‘80s feel, but it is all tied together by a soundtrack that needs to be discussed.

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Hulkoff’s ‘Pansarfolk’ is Frenetic Folk Metal Brilliance

October 6, 2020 — Back in 2017, Swedish composer and metal extraordinaire Pär Hulkoff embarked on his first solo musical odyssey. Worlds away from the staccato-industrial metal stylings of Raubtier (a highly successful band he created in 2008 and has fronted ever since) and the sunshine-and-Western-soaked vibes of his country music project Bourbon Boys, Hulkoff inhabited the rather fertile sonic landscape between the worlds of power and folk metal. Now, he’s back with album #2, Pansarfolk, (quite literally) doubling down on both the rich Norse mythology and history that colors the lyrical content of the project, but also the folk instrumentation deployed throughout the record.

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