LATEST RETRO MOVIE REVIEW: Ace Ventura: Pet Detective (1994)
November 13, 2020 — Music piracy is thought of as a 21st-century problem, but it has been going on since at least the 1950s. Back then, popular rockabilly music was banned in the Soviet Union, but that did not stop Russian music lovers from getting ahold of copies. The intrepid pirates would press albums onto used X-rays and sell the bootleg copies underground — the copies were eventually nicknamed ‘bone records’.
October 30, 2020 — Music synching is a business that continues to grow as the media landscape endlessly changes. Artists’ music is used for ambiance and to deliver deeper emotion throughout advertisements, feature films, video games, and more all around the world. Independent artists might count themselves lucky to be featured in a popular YouTuber’s video, while others are used to having their music featured in major motion pictures.
Some artists even find themselves being go-to options for popular media — but who makes the cut, and what makes them unique? Here are a few artists who have found greater success through synching.
October 23, 2020 — An artist’s number one priority is creating their art; which can mean financial success is not even in focus. There has been a trend of independent artists skipping record deals altogether, thanks to the internet making solo production and distribution easier with the advent of Spotify, Bandcamp, etc. Independent artists get to keep more of the money earned from their recordings, but they also miss out on the connections, advertising, and greater potential for media deals that major labels and companies offer.
Forsaking these avenues is not a death sentence by any means, and even less so if an artist links up with a professional synch licensing company to act as a middleman. Here are eight reasons why.
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